For every person who voted for Obama because he represented change, but couldn't articulate what that change was, there was someone on the other side of the aisle that thought the same thing about Palin / McCain that had the same problem.
The problem with marketing is that we are fed these ideas and concepts: change, independence, unity, freedom, cutting spending, bringing in spending, cap-and-trade, etc. But absent articulable substance, they are just words ("articulable" being a legal term) and they mean absolutely nothing without context.
I'm not really just firing from the hip with this thing. Instead, I'm just pointing out the problem with movements (and they exist on both sides). People blindly follow like sheep, rather than backing things with facts. And they become radical about these notions and impassioned, but cannot support these notions with any substance whatsoever. And it's problematic because it starts the cycle of ignorance (or perpetuates it).
One of the best things anyone has ever said to me in the form of commentary comes from my friend Tony. "Just because the person says it with the most conviction, it doesn't mean they're right."
With that being said, don't follow a movement unless you know the facts.
via straight bangin
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