Three people with a healthy obsession for cellphones; that’s all it took to start Rentobile, a young company that rents popular handsets to U.S. consumers who want a shiny new device, but are stuck in the middle of a lengthy contract.Hell of an idea. Lets hope they keep expanding.
Two years was much too long for Seungcheol Lee, one of Rentobile’s partners, to wait to get his hands on a different handset. Lee and Rentobile’s two other partners, all of whom all spring from design and graphics backgrounds, decided to take their love of the latest technology and turn it into a business plan. The company is not a mobile operator; it doesn’t offer service plans, usage charges, etc.
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